Services Business Strategy, Print Design, Photography, Print Management
OVERVIEW
Our brief was to design a sales brochure that would communicate that Race Nation’s success is delivered by a dynamic team working towards a common goal: to constantly deliver innovative products through their online platforms.
They wanted us to connect strongly with their customer demographic without falling back on the conventional style of brochure design. A tall order, but we were up for the challenge.
SOLUTION
We overhauled Race Nation’s existing marketing material with a fresh brochure design and we used a new layout style to give their brand the look, feel and functionality of a global sports events player. We also carefully combined their imagery and information so it was easy to present in sales pitches.
The brochure encompasses everything Race Nation wants to shout about to new clients. It is a slick and subtle projection of the business, positioning them as a creditable player in the events sector. It gives their sales force a physical showcase of their offering in a way that seamlessly guides the customer through the Race Nation brand.
