Services Branding, Print Design, Infographics, Strategy
PPI was established in 2001 so that a permanent expert organisation would undertake rigorous research from an independent, long-term perspective. They needed a way to visually communicate their main 2021 reports in an effective way. This allowed them to achieve a better, wider understanding of retirement provision issues.
Using PPI’s brand colours Ream developed a strong design system that would encompass their brand using modern fonts and gradient colours throughout the PPI Framework document series. The results have been widely received in a hugely positive way and allowed the key pension policy message to penetrate multiple industries.