Services Web Design, Branding, Marketing, Social Media Strategy, Video Editing, Signage
OVERVIEW
One of the biggest dance studios on the south coast approached us to completely update their online presence. Our task was simple, gain more social media traction and bring in more dancers through their doors!
Marina Studios wanted a site that was easy to navigate, something simple to update with images, text and videos. It was also important to show movement through their imagery and keep their brand colours constant throughout.
SOLUTION
For the website, we created a clean design, straightforward navigation, clear calls to action and easy access to course information.
Alongside the launch of the new website, we also put together marketing material that would highlight their new classes and online platform, as well as a social media campaign. Focusing on Instagram and Facebook, we used clear messages, pre-planned hashtags and slick images to connect with their key demographics.
We reached 120,000 people and generated more than 30,000 impressions during the six-week campaign. Of these:
21,000 watched the full campaign video.
More than 8,000 clicked our ads to find out more.
14,000 interacted with our product videos and features on the campaign website.
Marina Studios saw a 90% overall increase in Google searches, compared with the campaign the year before. We surpassed the predicted results for conversion and product purchase decision making by 57.8%.
