Services Branding, Packaging, Product Design, POS, Signage
OVERVIEW
Lloyd Beach is a carpentry business serving Sussex and its neighbouring counties. The company is run by Lloyd Beach, an experienced professional who focuses on delivering quality woodwork to his clients.
Ream Creative was commissioned to create a new logo design that needed to portray the brand as an established, professional service, for it to be used on signage, t-shirts, stationery and digital media, it was also essential for the logo to be flexible and to exist in multiple configurations.
SOLUTION
After our initial kick-off meeting, we focused on wood grain as the main pattern, neatly contained within a square. Typography was selected from the start to compliment the right angles of the square. We explored the different types of solutions for the wood grain and presented them to the client for feedback.
In the final stage of the logo design process, Lloyd Beach chose their preferred identity concept – the wood grain effect logo. The chosen design was then fine-tuned and delivered in multiple configurations for various stationery, clothing and digital applications. The result of the design process was a professional and reliable brand identity that communicates the precise and well-crafted woodwork that the company offers.
