Services Branding, Web Design, Product Design, Signage
A new journey of the Gemini Print Group (GPG) was marked by revamping the company branding. Ream lead and anchored this transformation across print and digital media. The brief included keeping the original orange circle of the logo; a long-lasting symbol that their loyal client base is accustomed to.
We took a collaborative approach with GPG, making strategic decisions on how to best present their products and services to potential business partners and customers through branding.
We Refined the brand’s foundation and positioning by updating GPG’s purpose, vision, mission, and values. Developing a tagline, core messaging framework, website, and revamped logo that matched the overall brand strategy was key to the rebranding process.
The website design consolidated their vast amount of information and existing pages into a user friendly and easy to follow version. It was geared towards informing customers while enabling them to communicate with internal sales members.