Client Gemini Print Group
Client Gemini Print Group

Services  Branding, Web Design, Product Design, Signage

OVERVIEW

A new journey of the Gemini Print Group (GPG) was marked by revamping the company branding. Ream lead and anchored this transformation across print and digital media. The brief included keeping the original orange circle of the logo; a long-lasting symbol that their loyal client base is accustomed to. 

We took a collaborative approach with GPG, making strategic decisions on how to best present their products and services to potential business partners and customers through branding. 

SOLUTION

We Refined the brand’s foundation and positioning by updating GPG’s purpose, vision, mission, and values. Developing a tagline, core messaging framework, website, and revamped logo that matched the overall brand strategy was key to the rebranding process.

The website design consolidated their vast amount of information and existing pages into a user-friendly and easy-to-follow version. It was geared towards informing customers while enabling them to communicate with internal sales members.
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"The new brand design marks the start of the new era for Gemini Print Group. By formulating new content and new products, the brand is undergoing a fundamental transformation towards a future with eco-friendly print processes. Now is the right time to make the new attitude of our brand visible to the outside world."
Steve CropperManaging Director
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