Many people anticipated that as digital became more prevalent, the print would become obsolete. Despite the fact that marketers have migrated a big portion of their communications efforts to digital platforms, print has successfully transitioned to fulfil different roles in the marketer’s portfolio. Print vs. digital headlines, thankfully, these are no longer used.
It’s now an issue of how these two distinct modes of expression will interact. Consumers are constantly bombarded with digital advertisements. It’s difficult to do anything online without becoming overloaded and oversaturated with display ads, banner ads, pop-ups, pre-roll movies, and native advertising. Print pieces, on the other hand, are becoming less and less common in advertising, allowing them to stand out. Print also provides a tactile feel and a sense of permanence that digital does not.
There’s something appealing about something you can touch that doesn’t go away with a click or swipe. Advances in print technology are also giving print a fresh lease on life. Print is significantly more adaptable than it has ever been thanks to these new technologies. Printing shorter runs has become more cost-effective. Jobs may now be completed more quickly, and client data can now be combined with print data using variable printing to create personalised and bespoke print pieces for each customer.
Marketers can now develop pieces online and have them distributed to different places or even directly to customers addresses without touching a single piece of paper thanks to cloud-based, off-premises printing.
Contact us at Ream to discuss your print and digital projects, and find out how we can help a smooth process from either online to offline and vice versa.